The security sector is very good at talking to itself. Conferences do this, so do many magazines and other media output, and most of the work of security associations is similarly focussed. Previous webinars have lamented this and called for more commitment to positively influencing the opinions of key external stakeholders. There have been attempts to achieve this, some of them very good, but have they worked? Also who needs to be influenced, how can influence be achieved and what are the barriers that need to be overcome?

This webinar will discuss:

- The value of influencing external stakeholders, who in particular should be targeted?
- What does good practice look like?
- What are the barriers that need to be overcome?

Panellists:
Tom Reeve - Communications Consultant and Chief Communications Officer at the CCTV User Group
Catherine Piana - Director General of CoESS
Joe Connell - Registered Independent Security Consultant representing the UK Security Commonwealth

A video and summary of this session is available here: https://www.theospas.com/2022/03/04/influencing-opinion-to-improve-perceptions-of-the-security-sector-what-should-we-do/

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