A video and summary of this session is available here.

There have been and are several initiatives around the world designed, in different ways, to show up the good side of security, that it is adding value and a public benefit. However well-intentioned these initiatives are they face a reality that security professionals act under the radar and negative impressions, so often false, are very real in their impact.  So, what are the best features of security? What are the least good aspects that need to change and how might this be achieved? Given that security does not lead with a single voice how can efforts be coordinated? This webinar will examine:

What features represent the security Achilles Heel and how might they be addressed?
Is the problem the Industry’s perception of itself; or everyone else’s perception of the Industry?  Who is closer to reality?
What are the routes to bringing about long-term changes for the better in the perception of security as a ‘profession’?

Panellists:
Bryan de Caires – CEO at Australian Security Industry Association (Australia) 
Michael Gips – Principal at Global Insights in Professional Security (US) 
Geoff Zeidler – Board member, BSIA (UK)

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